
You've Built Something Real. But Lately, Growth Feels Heavier Than It Should.
Before You Book, Watch This First
This Isn't A Quick Fix. It's Real Work.
Not Just Motivation
How I Work
Is This The Right Fit For You?
This is right for you:
You're a CEO, senior executive, or established entrepreneur leading a team.
You've had wins, but feel stuck at a revenue, leadership, or culture ceiling.
You're working too many hours and your family or health is paying the price.
Your team is underperforming and you suspect culture, not talent, is the issue.
You're ready to commit to ongoing, structured coaching over several months.
You're able and willing to invest in long-term professional development.
This is not for you:
You're just curious or not sure if you're ready to commit.
You want someone to vent to, rather than a structured coaching process.
You're looking for a quick fix, generic advice, or a one-off session.
You're not in a position to invest in ongoing coaching right now.
You blame everyone else for your business's problems.
You want validation, not transformation.
Christopher Sajnendra

I know what it's like to lead from the front and still feel like you're carrying the whole weight of the business on your shoulders. I've owned and operated multiple successful businesses across retail, beauty, and health industries over the past 25+ years, including the wins, the lessons, and the hard quarters.
I'm trained in executive coaching, organisational leadership, and strategic business development. But more than the training, I believe transformation happens in a relationship where you can be fully honest, with yourself and with someone who has actually walked the road.
I work with CEOs, senior executives, bankers, accountants, media professionals, and entrepreneurs ready to grow Influence, Impact, Income, and Productivity, without sacrificing well-being, family, or values along the way.
What The Free Consultation Is, And Isn't
What It Is
A free 30-minute conversation where you share what feels most stuck, frustrating, or limiting in your business or leadership right now. I'll explain how I work, the frameworks I use, and whether I think I can genuinely support you. If it feels like a fit for both of us, I'll outline what ongoing coaching could look like, including investment, structure, and frequency.
What It Isn't
It isn't a coaching session. It isn't free coaching. It isn't a quick-fix consult or a one-off advisory call. It's simply a chance for you to be heard, for me to understand where you are, and for both of us to honestly decide whether working together over the longer term makes sense.
What Clients Say
"Working with Chris reshaped the way I lead. In our first three months, my executive team's clarity and accountability transformed. The hardest, most honest conversations I've had professionally, and the most valuable."
Wendy B.
CEO, Healthcare Group
"Chris has the rare gift of being both deeply strategic and deeply human. He helped me see my business clearly for the first time in years, and gave me a plan I could actually execute, without sacrificing my family."
Senior Executive
Financial Services
"I take great delight in recommending Chris as an Executive Coach, Speaker, Leadership Coach and Business Strategist. He has the ability to work with any client, big or small, and find the 'best' for them as an individual or organisation."
Wendy Burns
Business Leader
"After years of feeling like I was the only one who could solve everything, Chris helped me build a leadership team that genuinely owns outcomes. My business is finally working without me grinding 70 hours a week."
Founder & MD
Retail Group
Testimonials reflect individual client experiences. Results vary based on commitment and execution.
What Happens After You Book?

You Book The Call
Pick a time that works for you. Answer a few short questions so I can understand your situation before we speak.

We Talk (30 min)
You share what feels most challenging in your business or leadership. I share how I work and whether I can help.

You Decide
If it feels like a fit, we discuss ongoing coaching, structure, and investment. No pressure to decide on the spot.
Ready To See If This Is The Right Fit?
Pick a time below for your free 30-minute consultation. You'll leave with a clear sense of what's driving the patterns in your business, and whether ongoing coaching with me is the right next step.